How to Tell Your Small Business’ Story Online

How to Tell Your Small Business’ Story Online

1. Create an engaging ‘About Us’ page

A page that explains who you are and what you do is a great way to quickly and easily inform your website visitors about your business and what to expect. However, keep it interesting. Include the basic facts as well as unique parts of your business’ story – such as a historical timeline or photos – to create a bond between you and your customers.

2. Manage an interesting company blog

Maintaining a blog for your business allows you to regularly update your audience on upcoming events, promotions, etc., but also keeps your website relevant from the point of view of search engines.

3. Don’t ignore social media

In this day and age, it’s impossible to ignore social media, especially since this platform is where many audiences are the most active.

4. Introduce your team!

Make your company more personal by including a page on your website that gives visitors a chance to see the faces behind your business.

5. Add email marketing to the mix

As with blogs and social media channels, email marketing is a great way to retain your audience’s attention.

6. Produce a short video.

Never underestimate the power of a short, well-produced video for telling your business’ story online. Show before and after projects, tours of the facility, how-to videos, or one-on-one interviews with employees and customers.

7. Let your customers speak for you!

Finally, one of the best ways to tell the story of your business is to let your satisfied customers tell it for you! By featuring customer testimonials on your website, blog, or social media channels, prospective customers can see how your business operates and treats its customers.

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